Once upon a time in China, there lived a happy couple, Mr. & Mrs.Chan with their 3 lovely daughters: Elaine, Ena & Ella. The 3 daughters were brought up in a prim-and-proper way and when they reached 20, they were still virgins. Years passed, and it was time to get them married. So, the parents found them the most suitable ‘leng chais’ (handsome guys). They got married and were preparing to set-off on their honeymoon. As ‘concerned’ parents, Mr.& Mrs. Chan were curious about their daughters’ first-night experience. So, before the daughters went on their respective honeymoons, Mrs. Chan told them, ‘Your father & I want to know about your 1st night encounters and whether you are satisfied. Write a letter to us, but so as not to raise your husbands’ curiosity… you all must use a code to describe your experiences.’ So, the excited daughters were off. A week passed. Mr. & Mrs. Chan got the first letter. It was from Elaine. They opened the letter and found the word STANDARD CHARTERED. They immediately took the newspaper and looked for the Standard Chartered advertisement. ‘Ah! Here it is!!!!’ .. exclaimed Mr. Chan. The motto for Standard Chartered was: ‘BIG, STRONG & FRIENDLY.’ Mr. & Mrs. Chan were happy. A week later, they got another letter. This time it was from Ena. The content was simple. ‘NESCAFE‘. So again they took the newspaper and looked for the Nescafe ad. ‘Ah! here it is….. ‘NESCAFE: PLEASURE TILL THE LAST DROP.’ Mr. and Mrs. Chan jumped for joy.
Another week passed. A month passed. 2 months passed. There was still no letter from Ella. The Chans became worried. Finally, the letter came. It was scribbled and could hardly be read, but Mrs. Chan managed to figure it out. The code was ‘PHILIPPINE AIRLINES’. Mr.Chan, confused on why she chose Philippine Airlines, rushed to the nearest store and got a newspaper. He flipped the pages frantically. …….. ‘Ah! Here it is!!!’ Mrs.Chan grabbed the page and read aloud. Before she could finish…THUMP!!!…she fell off her chair… The Airline’s motto was… ‘7 TIMES A WEEK. 4 TIMES A DAY. NON-STOP…..BOTH WAYS’